By Roger Barbee
At this time of the year, I cringe a
great deal. I cringe at the Christmas cards consisting of too many family
photographs. I cringe again because few of these carry any personal note or
signature, just the implied message: “Look at how great and happy we are.”
After that cringing, I suffer through the overflow of articles and newscasts looking
back at the past year (name all who have died the past year) and the
insufferable resolutions and advice for the coming new year ranging from a new
diet to books that will change everything to ways of gaining a happier life.
But while glancing at the New Year’s Day Charlotte Observer’s coverage
of another local, random shooting in which an innocent, thirteen-year-old was
murdered, I saw a quarter-page
advertisement for a jewelry store. I cringed. Not at the ad, but at the irony
of its location. I also took a cell-phone photo of it and sent it to many
contacts in my cell phone.
The ad begins “resolve This Year” and
then it lists 29, by my count, suggestions for all of us to do in 2020. And I
think the list impressive, not necessarily because of the type of suggestions
it makes, but by its language in making them. Strong verbs are used to state
the imperatives we need to follow. An example such as “Deserve confidence” places all the
responsibility on the person desiring the confidence of another person . Those
two words tell us, in order to have the confidence of others, we must act and
do in such a way that another person will be confident about us. That is, we
will be trusted because we have demonstrated trust.
Another suggestion that resonates is
“Forgo a grudge.” I so admire the use of that somewhat archaic word “forgo.” As
any poet knows, the perfect word is, well, just right. I offer that to “forgo” is the perfect
command for any of us living with a grudge.
Find “forgo” in your dictionary or cell phone. Learn it, and see for
yourself why it is the perfect way to deal with a heavy emotion.
Now, we are all busy in our world of
convenience. Ask someone to support a good cause with a check and it likely
will be given. Ask for an afternoon of labor for the same cause, and you likely
will be given excuses of “I don’t have the time,” or “I’m too busy.” Our time, even with all of it that
we have, is guarded. Yet, here is the suggestion, “Find the time.” No
explanations of what to find the time for, just find it. Oh, the needs are only
limited by my excuses. But “Find the time” for a child, your house of worship,
the local library, a soup kitchen, the local center for seniors, or so many
other needs. Don’t wait for the time to appear, go out and find it. Once again,
the ad gives a command. No wishing or moaning, but active verbs that will give
results.
“ Go to church.” Now, there it is
said. Do not attend or visit or some other lesser verb. Go! Your mother may
have said that to you long ago. That is strong advice but needed always and
especially in our culture. You may easily substitute another word such as
temple or mosque or synagogue for church. But, Go. You will feel better, and
your world will be better.
In the current climate, passive
verbs relieve the speaker or writer of responsibility. As a teacher for forty
years, I heard too many times a whine such as, “She (a teacher) doesn’t like
me”, or “That coach likes only certain athletes”, or more and more. Parents,
too, spoke in the passive voice to remove any responsibility from their child
or even themselves. But this ad uses the active voice and that places all the
responsibility on the one doing. Examine the suggestion, “Flount envy.” Once
again, the perfect verb, but not one that I would want my students to commit regarding
rules. But envy? Exactly. Grow up and be responsible for yourself.
I wrote earlier that the placement
of the ad is ironic. It is because the page it is on has an article about the
murder of an innocent thirteen-year-old girl. She was killed by a stray bullet
fired by an eighteen-year-old who was angry with someone he had argued with,
and he did not heed the first
suggestion: “To mend a quarrel.” Instead of mending, he used a gun to rip at
something trivial. Lives torn, including his.
It is an ad unlike any I have ever
read. But it is one I will read each day and follow its words. Strong words to
help a weak world.